Our dynamic and engaging web solutions enable our clients to be more effective at communicating with their customers, members and constituents.
Services
All core services are based on the best practices, methodologies and software tools developed over the course of more than two hundred engagements for small advocacy organizations, federal government agencies and large and small corporations.
Strategy
More than ever organizations need solid web strategies that successfully pair business objectives to audience and consumer needs. We deliver analysis and a clear definition of business goals, identifying workflow and process enhancements that enable our clients to maximize the return on investment in web projects.
Audience Identification
The user experience on your website - in a matter of seconds - is critical to your success whether you're communicating an idea or selling a product. A positive user experience rarely just happens. It's the result of a great deal of focus on your customer. Market research, user profiles, prioritization of messages are just a few of the elements that make up our Discovery phase of a project.
Information Architecture
Once an audience in understood and the organization messaging and/or consumer goals are defined we can begin to identify natural patterns in the information both written and visual. As part of this process we develop:
- Process workflows
- User access hierarchies
- Information structures
- Navigational guidelines
- Administrator profiles
The result is navigation and layout that efficiently steer users to the information and products.
Interface Design
Interface design serves two critical functions: first, it establishes and enhances the organization brand and, second, it provides the user with the most intuitive way of moving through information.
Content Development
In order to advance a client's communication and brand objectives, we begin by defining demographics, establishing user profiles and analyzing communication/marketing objectives. Then we adapt existing material and acquire or create original content.
For internationally focused customers, we customizes content for global audiences. These clients rely on us for accurate translation services and cultural adaptation or 'localization'.
Technical Development
In order to determine the right technology for the project we take a close look at our client's internal editorial and technical resources. Is the content best managed by a simple blogging solution? Would a full featured, multilingual content management system be more appropriate - especially one that allows us to customize the editorial workflows to match a client's internal processes? What kind of ecommerce platform will integrate well with back office and fulfillment systems?
We have superb internal technical expertise and, in addition, maintain relationships with leading systems integrators and offshore developers.
Media Services
For advanced multimedia, we have two decades of experience with partner firms that provide live-action video, animation, graphics and multimedia for broadcast, Internet and desktop applications.